A new website should be able to boost SEO, retention rates, and digital marketing as a whole. Whereas in certain cases website redesigning turns out to be a tragic invitation if you end up not taking the correct measures to ensure a smooth transition from the old website to the new one, this could destroy the SEO methodology that your site has worked hard to create over the years and years from now. Organic search is the main source of website traffic for many companies and a website redesign could be a disaster for the whole SEO process.

Redesigning of Websites and SEO Rankings

To Maintain organic traffic and rating, there are three main components that you must take into consideration during the process of a website redesign.

Redesigning of Websites and SEO Rankings

  • An assumption of what might happen to the SEO process thereafter.
  • Being aware of the common problems that might happen to result from the redesigning process.
  • A thorough plan on what would happen on the new platform.

you certainly should learn the SEO vulnerabilities too, as this would help you find and plan the website redesigning process in a better manner. Not only should you plan to retain what you had before but also to boost your SEO ranking on your new platform.

What is it Currently All About?

If you’re running SEO campaigns, you are expected to have a clear sense of what’s going on at the moment, regarding keywords and issues that rate sites and provide organic traffic and much more. Conduct extensive research such that you know how new aspects could be intelligently fed into the new site’s thinking process.

Take a Look Into the Common Issues

There are numerous reasons for redesigning the site in concern, and this may have a lot to do with branding and infrastructure as well as with traffic and lead production. aspects that may usually be troublesome during the whole process include:

  • Removal of a content
  • The change that happens with particular content during the process.
  • Content may move elsewhere and cause trouble in that sense.
  • Change of URL.
  • Page-level optimization might end up being changed.
  • New technology features that you might have to use
  • Internal link structure changes
  • The subdomain might end up being changed.

Either of the above can cause an issue with your rankings and organic traffic to be specific. Even where there are several problems, such as content shifts and transfers to a different URL, the root cause of the issues would be much more complicated enough to be diagnosed.

What else would change with the Website Redesign?

Equipped with an understanding of what could happen and what could not happen due to the process of website redesigning, you can sit back and relax while you review the aims of the new site. Your two main priorities have to be:

  • To retain current rankings and traffic and not let its dropdown.
  • Boost rankings and traffic compared to what it was before.

 Website Redesigning Helps Give a Fresh Start

Website redesigning should ideally be to redesign or tailor the website into an SEO friendly space on the front end and back end.  The type of optimizations we are talking about includes the speed of the page, scrolling, internal connections, breadcrumb navigation, and a lot more. Essentially, you’re trying to create a website that consumers and search engines would enjoy more than they had before.

Be clear that a website redesign for SEO does not mean a dull or boring website design. A digital marketing agency that is well versed in SEO and website redesigning is a reliable source.

 Take a Note of your Existing Optimizations

Companies that currently use SEO cannot continue to remove SEO from the redesign of their website.

If you are working with a firm that is specialized in web redesigning, make sure that they understand the optimization of the search engine and its effect on the design and efficiency of the blog. Many agencies specialize in website redesign and production but may not make it SEO friendly. This also means you are wasting all your time and resources in creating something new that doesn’t do enough to bear any fruit.

 Make it a Launchpad for Success

Any business that takes up a huge risk like this would do website redesigning for the sake of company expansion. You are not planning to launch a new platform to decimate your web traffic, internet purchases, or activities that cause lead generation, which can happen when SEO is not part of your overhaul. So, you have to redesign your platform to make it easy for people to access your site, buy your items, or contact your staff and do all the necessary activities effortlessly.

SEO for Website Redesigning Helps to Make the Website a Huge Success

An efficient organization never offers website redesigning without SEO.

A digital marketing agency that wants their clients to excel and to meet their targets and to succeed in their businesses would insist on SEO for website redesigning because this is a mantra that guarantees success.

What Are Trouble-free Practices?

With a little pre-planning, avoiding SEO ranking hazards and retaining exposure throughout the website redesigning process is definitely possible. The following are a few more you should consider adding to your checklist as this will help you ensure that your important rankings are retained better than they were before.

  1. Let’s Keep the Old Site Live

If you can, keep the old site going with a temporary domain address. Do not forget to make sure that the site is reachable by a crawler.

  1. Save Crawl Data

Save a crawl on the old tab, even if you have a temporary URL on the web. Screaming Frog is perfect for this, and again, if you need to do some research, you should boot up the old web crawl.

  1. Don’t Fix What is Not Broken

If you can keep the URL layout and page names the same, there’s no way you can go wrong. If you have to make improvements, you might as well, but be sure that they are justifiable for the common good.

  1. 301 Redirects

The first on your task list should be to redirect old URLs to new ones. If necessary, hold content on the same URLs when redesigning a site.

301 Redirects

  1. Content

If you have material that is already doing well, you’ll want to reduce improvements. There will be lots of chances to alter the content in your new home after indexing and rating, but for now, limit the shift variables.

  1. Pay Attention to On-page Optimization

Crawling your old site would allow you to quickly export all the main elements on the website- page names, headers, meta descriptions, and so on.

  1. Update your Backlinks

Check the sites that would give analytics traffic together with the best backlinks in the usual link index tools. When you have a list, please contact the webmasters to refresh them where possible. While you have a 301 in place, don’t lose much sleep over it.

  1. Internal Links

Be aware of any modifications to the internal relation arrangement. The data on the crawl is usually helpful in this case. If you have sites that formerly had thousands of internal ties but are rarely connected, this could have an effect on the rankings for that page as well.

  1. Yes! Thought about the XML Sitemap?

Edit and upload the XML sitemap to Google and Bing. We want our 301s, website layout, routing, and XML sitemap to be all compatible and a new web structure to help search engines recognize the changes as easily as it should be.

  1. Monitor Your Rankings

Accepting changes is fine in the beginning as you do website redesigning but you should be able to be back to normal within a month or so. See to it that you don’t end up lagging for a long time. If you have any concerns, now analyze them so that you can recognize and fix them. Often, for bigger platforms, it can take a while longer to rewrite deeper sections, so be mindful of that.

  1. Monitor Organic Traffic.

You will never watch any potential keyword that drives traffic, but you can also control traffic on the main sites to make sure you see changes.

  1. Technical Site Audit.

Use a technical site audit service that can provide you with proactive knowledge about any technical problem of concern? There are a number of resources out there such as Semrush, Moz, AHREFS. These actually support deep crawl, track log files, and help you find problems before they become a challenge. These tools will help you easily detect and address any new technological SEO problems that might occur.

Technical Site Audit

  1. Use the Google Search Console

that keeps getting better and that which brings you diagnostic details straight from Google. Tracking your 301s and 404s here will help ensure that all of these main measures work for you. User Traffic, Search Analytics tab is a bundle of information that includes clicks, impressions, CTR, and average location. If you have concerns, these diagnoses will give you sufficient knowledge.

Improve your performance on Google Search

Published On: November 17th, 2020 / Categories: Design & Development /

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