Now that you understand the advantages of the skyscraper technique, it’s time to put it into action. These measures will help build high-quality backlinks that have a direct effect on your brand, website and business.
Check Out What’s Popular
Any content you create needs some kind of demand in order to be worth the effort. If there is no audience for your content, it doesn’t matter how good it is no one will consider reading or engaging with it.
Researching Your Competition
Once you’ve identified a topic that you’d like to build on, search for a topic in Google. Which result is the first? Let ‘s say you were going to write a post about creating effective Facebook ads.
Take a look at the top two of the links. Those are the results that Google considers most relevant of all the content that you need to beat. If these results are comparable to the tallest skyscrapers in the world that is, the best, highest quality and well-researched pieces available to your ideal audience – you know exactly how much taller you have to build your own piece.
Ask yourself, “Can this be made any better? Once you fully comprehend your competitor and the content you’re up against, pause for a moment and ask yourself, if it is possible to produce something better, If you feel it is within your capability, then it’s time to buckle up and get down the field.
Measure Your Backlinks
Your job is not done once your content starts to make backlinks. You need to remember that’s the whole aim of the skyscraper technique. You need to know where the backlinks are coming from so that you can really capitalise on your technique of skyscraper execution.