Building Local Citation
In addition to claiming your Google My Business listing, you’ll also want to make local citations. These citations hold data such as your company name, address, phone number, and
Website (NAP). Citation building campaigns can help you boost local listings on sites such as Bing, Facebook, Google Maps, and more. Local SEO services from companies such as Visual Kiwi can ensure that your quotes are updated and that the relevant potential-traffic is on your website.
You will also need to target local keywords on your website and on your site content to rank at the top of the local search results. Take a look at an example.
If a restaurant located in Washington wants to rank higher in the local search results, they should optimize the titles and meta descriptions, of their page along with the site copy to include the keywords “Top Washington Restaurant”
Rate and Review Management
Local businesses need to monitor and respond to online reviews. Ratings and reviews may appear on your website, as third-party websites such as Google My Business, Yelp, and Facebook. Positive or negative, you must respond to all reviews to show customers that you take their opinions seriously. People are looking at reviews before visiting local businesses, so keeping your reviews up to date. Responding to all the questions and comments will encourage more people to visit your business. Visual Kiwi offers online review management services to keep your digital presence at peak.
Community Link Building
Backlinks from other well-known, local companies can also contribute to the ranking of your local search. How do you gain links? Begin by making valuable content for your business’s local keywords. You could even link other sites back to your site in your content if you like what they do. The number and quality of backlinks in ranking sites are considered by search engines like Google. This means that a strong backlink profile with links from local government companies are important.
User Experience Analysis
If you want to attract more local traffic, it is also important to provide an excellent user experience (UX). Unless your website provides a UX, visitors will spend no time hitting the back-button, as a result, your bounce rate tends to increase. High bounce rates signal a poor user experience, and if your website is provided with a less desirable UX, search engines will not rank highly.
Design Mobile Responsive
You would want to invest in the last local SEO service, which makes your website mobile.
Searchers often require information on-the-go, particularly when it comes to location, this makes mobile site designs crucial for local companies. It looks great and performs well when your site is responsive no matter what device you are using, a desktop computer, a mobile device, or a tablet. Don’t you know that your website is mobile? Do not worry if the results are not as per what you imagined. Visual Kiwi offers mobile design services to improve UX and improve local search results.