If you have fixed the right keywords in your site that directs the audience, you stand ahead of your competitors and have high chances of being found in the searching realm.
Almost most of the internet users find a new company or a product or a service after each of their searches.
Firstly, it is necessary to pick the right keywords to fix upon your site. Secondly, it is necessary to optimize the site according to the keywords or the phrases that you need. To start the SEO process, you should be clear with what keywords or phrases you want to target.
Here is the detailed progress that explains how to start our eCommerce SEO process for our clients and what to expect from our in-house team SEO experts.
Identifying the right keywords
Before indulging in website changes, we first perform research to identify the words and the phrases that you need to include in your content. Those words or phrases are the keywords or key phrases.
Using keyword research tools, we can find how your customers describe your products. It will become successful and we will find out how you should describe the products that bring high ranking.
Most of the keywords come up with the central theme of your products or services’ names. If you intend to sell Eco-friendly pet products, you can target keywords related to the same theme as Eco-friendly pet products or Eco-friendly dog toys.
Added, your company’s unique features will become an extra ingredient in enhancing the aspects of your eCommerce SEO. If you are willing to invest in content marketing, you can create blog posts. Let us take the previous example. So, you can indulge in creating blog posts regarding harmful products in dog foods. For all these posts, you can target the keyword, “bad ingredients in dog food”.
Keyword identification seems a bit tedious task for our Ecommerce SEO services as it includes effective strategies for your business.
Once done with the keyword research, the next step in to implement these high-value keywords in your website.
Our Ecommerce SEO experts will do it for you and use these keywords in several places like,
- Home Page
- Page Titles
- Meta Descriptions
- Product Descriptions
- Image alt text
- And more
The step has become an essential thing in the eCommerce SEO strategy. Without any website optimization before keyword implementation, it is difficult for the search engines and even to the users to know that your website is relevant to their search.
Some companies decide to do their own copywriting to implement the keywords. An advantage of partnering it with a full-service digital marketing agency like Visual Kiwi, we offer SEO copywriting services. We would like you to note that some copywriting comes with our eCommerce SEO packages.
If you turn upon investing in our copywriting services too, we have been featuring a talented team of copywriters who are specialized in numerous areas starting from manufacturing to retail and other automation areas too. Through their expertise, we can bring up content that has been well -written and on par with excellence to your brand too.
Product page optimization
In the eyes of search engines, every page of your website needs optimization.
Especially, when it comes to e-commerce stores, optimizing your product page is much more important than another page optimization. The hidden reason-giving importance to product pages is that the product pages are likely to rank in the very specific search using “long-tail keywords.”
If you sell something related to rubber dog bones in green, you must probably not use the long-tail keyword, “green rubber dog bone”. Instead, your eCommerce SEO strategy will insist you focus on optimizing the product pages for these long-tail keywords.
To ensure that your product pages are high ranking, it is necessary to make a title for each page. It also needs a paragraph with a keyword-rich copy to describe the item. It’s also a good idea to include the model number that will reflect in the searches too. It is also beneficial if you add relevant images of the products that you are selling, to the product page.
Images have a huge capacity to grab the users and the search engines as well. For users, the image will provide a huge perspective on your product. They can collect all the necessary information including their color and their uses as well. Images are the medium that reflects the context of your product page.
It has always been critical to optimize images for your search engines. Google, as well as other search engines like Bing, Yahoo, etc., cannot read images. It always relies upon the filename and its nearby content to understand the images.
This is the reason why our team optimizes SEO images for your site.
We also go in the glance of each page on your website and analyze in-depth to ensure whether we are on the path with the apt long-tail keyword and not missing crucial SEO elements like title tags. Our result will bring up a product page to your website that can convert every visitor into a consumer.
SEO for eCommerce sites also helps in making your site user-friendly. Your website must be easy to navigate even if there are a wide variety of products. Our team will ensure that everything will have appropriate sections or categories with high navigation options. There is a link to every top-level page from somewhere on the menu.
It is essential to keep your website navigation friendly and understandable.
If not, then many users will get confused about where to find essential information about the product. And, it may lead to an increased bounce rate. A quick departure from a site by the user is said to be the bounce.
The high bounce rate always insists on the search engines that the particular site is not relevant for the search terms. This is why a high bounce rate may lead to a drop in your rankings. This is the reason why web design of your page including landing page has become an imperative feature of eCommerce SEO.
We have found many best ways to improve SEO for eCommerce and we have been using breadcrumb navigation.
Breadcrumbs are nothing but small links that appear at the top of the menu, category, or product page.
Visual Kiwi will use different methods including breadcrumb techniques to add links and keywords to the targeted page. It will maximize the usability of your websites to the users. To get maximum results for your websites’ usability, we offer user experience testing services.
Online competition is heavy and it is necessary to add both SEO value and content value to your website. Original content will help to drag more consumers to your site. The content can be in any form including blogs, press releases, and even eBooks.
A content marketing strategy serves two main purposes that give search engines more content to crawl especially for the keywords and the phrases. It also portraits you as a knowledgeable source for our potential customers. It increases your trustworthiness too. The best part of content marketing is to double up the website conversion rate. Why? It is necessary because, with the help of unique and informational content, you can offer value to the users by answering the questions or offering them guidance.
Consumers love it too
Around 60% of the users always prefer companies that ought to create custom content that will set your eCommerce store apart from your competitors in your industry. Many companies ought to use content marketing and are quadrupling the conversions compared to the businesses that won’t.
For content marketing, many eCommerce websites choose to set up a blog. Blogs are the medium that helps in attracting more audiences. Blogs can be of any shapes and sizes that we can post a month or multiple posts a day.
In the blog, you can include anything about your customers that are relevant or trending in your industry. You can also come up with a new product update in the form of a blog.
Additional content ideas may include,
- Videos insisting about product maintenance or uses
- Infographics relating your product updates or industry
- Articles about the topics you are more knowledgeable with
- Long-form content including eBooks or whitepapers
With talented writers and a creative team of internet marketing, developing and marketing the content is a cakewalk for us. Visual Kiwi will help you to build innovative content marketing strategies as a part of our SEO services.
What content will take up to you and what will work together to decide which suits best for your site. We help in implementing and creating the best for your site. SEO for eCommerce sites include all the factors and make your website rank higher.